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Research papers

The world of hidden desires

Motivation research is a field which has brought into the world of economic hypotheses much that is unusual and unpolished. It is a field that has many opponents and numerous admirers. The debate on the significance of motivation research and on the...

Catalogue: The European Marketing Research Review 1971
Authors: Ladislav Kopercky, Jirj Mikes
June 15, 1971
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Citation

Kopercky and Mikes (1971a, June 15). The world of hidden desires. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-world-of-hidden-desires